I have been into wearing all natural beauty lotions for the last year or so. I love that every ingredient is natural and not chemical. When I apply it after shaving my legs, it doesn't burn or hurt. It just feels very soothing and nice on my skin. I have never really understood why the companies feel the need to add all the chemical junk into creams. The natural ones don't cost a lot more, just a little and are well worth it. They even smell better because they use real fruit extracts and fragrances in them. Some smell like strawberry because there is actually strawberry extract in them. The fruit extracts are better for the skin as well. They have healing properties to them that really help the skin. Shopping online helps me to find the natural beauty lotions, there is a better selection online than in my local stores. The natural beauty lotions are wonderful to wear and smell great too. I will not go back to the ones with preservatives and additives ever again.